Case Study № 05 · 2024 — 2025

Active Gorilla↗

A fitness brand built for those who never tap out — raw energy, bold identity, and a voice that hits as hard as the training does.

Client
Active Gorilla
Sector
Sport · Apparel
Scope
Branding, Identity,
Packaging, Digital
Year
2024 — 2025
Region
Pakistan
Active Gorilla wordmark
Built for the unflinching
Active Gorilla women
Product
Texture
The brief

Build a brand for people who don't need a brand to motivate them. They're already in the gym. This is just the thing they wear when they leave.

Stronger. Faster. Wilder.
Active Gorilla identity
Brand system
Train hard. Look sharp.
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Horizon

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