Case Study № 04 · 2025 — 2026

Sailmate↗

A marriage app for South Asians who'd rather skip the photo, the drama, and the small-talk — and find someone actually looking.

Client
Sailmate, Inc.
Sector
Consumer · Dating
Scope
Naming, Identity,
Product, Motion
Year
2025 — 2026
Region
MENAP
Sailmate wordmark lockup
App screen in hands
Billboard — no photo, no drama, just pure rishta
Lifestyle portrait
Manifesto panel
halal aura, honest vibe, private
The brief

Build a brand that doesn't apologise for being a marriage app — but also doesn't cosplay your aunty. Sharp, modern, a little funny. Built for the people who actually open the app.

Sailmate logo box variants
App screen — pink
Couple on sofa — Met on Sailmate
Web hero — a quieter kind of yes
Find someone who matches your intention
Next case

Sutarmandi

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