Case Study № 02 · 2024 — 2025

Zarea↗

Pakistan trades here. A brand identity for the country's leading B2B commodity marketplace — built to make a nation's commerce feel fast, smart, and inevitable.

Client
Zarea Limited
Sector
B2B · Commerce
Scope
Branding, Identity,
Digital
Year
2024 — 2025
Region
Pakistan
Zarea wordmark
Zarea icon
Labor
Cement
Dirt
Zarea typeface
The brief

Build a brand for the infrastructure of Pakistani trade — not the romantic version of it. No metaphors. No blue-sky thinking. Steel moves. Grain clears. Cotton ships. Make it feel like that.

Zarea brand card orange
Zarea brand card grey
Ironcast
Zarea website
Zarea office interior
Next case

Sailmate

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